I am a digital PR and digital media communications specialist, brand journalist, writer, and AI enthusiast based in Dubai.

With over 17 years of experience in PR, writing, and digital communications, I left my 9-5 job to design myself a life that offers me flexibility, fulfilment and financial freedom as a career-driven mother of two.

A passionate believer in the transformative potential of AI and emerging tech, I’m an early adopter of AI tools—well before ChatGPT came onto the scene.

I’m continually exploring how AI and no-code solutions can enhance productivity and open new doors for everyone. 

Currently, I’m building a supportive community for female founders and working mums, guiding them to harness AI and tech to work smarter, increase efficiency, and make their first dollar online.

Through live workshops, group programmes, and on-demand courses, I provide women with a clear and accessible entry point into the world of tech—no technical background required.

I’m on a mission to inspire other women, especially fempreneurs and working mums, to design careers that fit around their lives, leveraging technology as the powerful enabler that makes it all possible.

In my free time, I write about sustainability and business impact. You can check out some of my writing, here.